Pretty much this. I cant seem to find it now but I read a study late last year that data breaches/hacks have almost no impact to the share price, no impact on c

Pretty much this. I cant seem to find it now but I read a study late last year that data breaches/hacks have almost no impact to the share price, no impact on customer base and consequently no impact to the leadership of a company. Thus, leadership is less likely to invest in security and privacy of their users.