3 ms·

It's not like "Ultra" was novel when Apple used it...

• simondotau 3y ago
  Correct, but that's not my point. I'm not saying Intel copied Apple, I'm saying that it surprised me that of the thousands of English words (and indeed millions of inventable words) Intel chose to pick one recently used by a quasi-competitor. They're entitled to, of course. But if I were Intel I would be cautious about avoiding a perceived pattern because I wouldn't want to unintentionally give off follower vibes. It's like Ford naming their electric car division "Ford Model e" which can be justified as a callback to the Ford Model T, but is also weird considering the product names of Tesla vehicles, and because it's a weird name for a corporate division. It gives off follower vibes.
  • cbsmith 3y ago
    Were you surprised when Apple chose to pick one recently used by a quasi-competitor?