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Core Ultra? Seriously? Next you’ll be telling me that the i5 will be called Core Max and the i3 will be called Core Pro. Regardless of the actual basis for the

Core Ultra? Seriously? Next you’ll be telling me that the i5 will be called Core Max and the i3 will be called Core Pro. Regardless of the actual basis for the name, you’d think that after spending two decades with the lower case “i” prefix which became culturally ascendant with the iMac, they’d be more sensitive to giving off the appearance of copying Apple’s homework again.

kitsunesoba 4y ago
If they want to mix things up, Intel could always take inspiration from early Android phone naming conventions[0]. [0]: https://web.archive.org/web/20120211122642/http://androidphonenamegenerator.com/ https://web.archive.org/web/20120211122642/http://androidpho...
- rbanffy 4y ago
  Not even the Space Cadet keyboard had an Ultra key. But it had Super, Hyper, Meta, and Greek!
cbsmith 4y ago
It's not like "Ultra" was novel when Apple used it...
- simondotau 4y ago
  Correct, but that's not my point. I'm not saying Intel copied Apple, I'm saying that it surprised me that of the thousands of English words (and indeed millions of inventable words) Intel chose to pick one recently used by a quasi-competitor. They're entitled to, of course. But if I were Intel I would be cautious about avoiding a perceived pattern because I wouldn't want to unintentionally give off follower vibes. It's like Ford naming their electric car division "Ford Model e" which can be justified as a callback to the Ford Model T, but is also weird considering the product names of Tesla vehicles, and because it's a weird name for a corporate division. It gives off follower vibes.
  - cbsmith 3y ago
    Were you surprised when Apple chose to pick one recently used by a quasi-competitor?
jeffbee 4y ago
How can you say that Intel copied the initial lowercase 'i' from Apple when every Intel product from the 1960s forward was an i123 of some kind? The 3101 SRAM had the little 'i' etched on the top of the IC. Lowercase letter 'i' is their long-standing brand.
- ChuckNorris89 4y ago
  >How can you say that Intel copied the initial lowercase 'i' from Apple when every Intel product from the 1960s forward was an i123 of some kind? For these people, the tech world has existed only since the launch of the iPhone. Nothing that came before or after it matters, and Apple is the sun around which all tech revolves around. Plenty of other companies had 'i' prefix in front of product names, even cars or dish washers.
  - sophacles 4y ago
    That's not true, they also pretend that tech which was created after the iPhone but only later incorporated into the Apple platform is a Jobs invention.
- rocket_surgeron 4y ago
  An IC marking is not the same as a brand logo. AMD has etched/printed their arrowhead logo on practically every product they've produced since the the AMD2901, but the brand logo for Ryzen is the enso. Intel did market some products as the "i386" and "i486" but consumer-facing identification was typically "Intel 80x86". The lowercase-i IC marking practically disappeared from intel CPUs starting with the Pentium. The "i" logo appears on early P5 models (like the P166 from 1996 I keep on my desk), and then disappears, relegated to the bottom of the CPU. Here's some P5 shots: https://en.wikipedia.org/wiki/Pentium_(original)#Models_and_variants https://en.wikipedia.org/wiki/Pentium_(original)#Models_and_... Pentium Pros, PIIs, PIIIs, P4s, and Core2 products are all practically devoid of the marking. I would argue that the resurrection of the "i" branding in 2008 with the i7-920 was eased along by iProducts, especially since it practically disappeared from consumer/retail branding for over 15 years.
zuminator 4y ago
They should've gone with Core Tall, Core Grande, and Core Centoventotto.
- 16bitvoid 4y ago
  I'm partial to Core Common, Core Uncommon, Core Rare, and Core Legendary.
  - islon 4y ago
    Nah. Common -> Magic -> Rare -> Legendary. If you are gonna copy ARPG item tiers, do it right. They could also add a Unique tier, but that would have a limit of 1 per customer.
- znpy 4y ago
  > Core Centoventotto My gradfather used to drive a Fiat 128 (Centoventotto) in the late 60ies - early 70ies. Legend has it that my uncle drove that to Norway (from the south of Italy) on his honeymoon trip. I've lost track of it, but i remember it was still in use in ~2008 or so, today i think it should be somewhere at my uncle's place.
onlyrealcuzzo 4y ago
> the lower case “i” prefix which became culturally ascendant with the iMac I think you mean iPhone or iPod. Pretty much everyone knew what an iPod was. Basically everyone in the world knows what an iPhone is. Lots of people have never seen or heard of an iMac. iMac sales are likely less than 2M per year. iPhone sales are about 200M per year... The iMac is about as culturally significant as the Microsoft Surface...
undersuit 4y ago
You shouldn't leak insider info. /s With Intel dropping the Pentium and Celeron monikers for just Intel <Model number> I think you're right on the money.

kitsunesoba 4y ago

If they want to mix things up, Intel could always take inspiration from early Android phone naming conventions[0]. [0]: https://web.archive.org/web/20120211122642/http://androidphonenamegenerator.com/ https://web.archive.org/web/20120211122642/http://androidpho...

rbanffy 4y ago
Not even the Space Cadet keyboard had an Ultra key. But it had Super, Hyper, Meta, and Greek!

cbsmith 4y ago

It's not like "Ultra" was novel when Apple used it...

simondotau 4y ago
Correct, but that's not my point. I'm not saying Intel copied Apple, I'm saying that it surprised me that of the thousands of English words (and indeed millions of inventable words) Intel chose to pick one recently used by a quasi-competitor. They're entitled to, of course. But if I were Intel I would be cautious about avoiding a perceived pattern because I wouldn't want to unintentionally give off follower vibes. It's like Ford naming their electric car division "Ford Model e" which can be justified as a callback to the Ford Model T, but is also weird considering the product names of Tesla vehicles, and because it's a weird name for a corporate division. It gives off follower vibes.
- cbsmith 3y ago
  Were you surprised when Apple chose to pick one recently used by a quasi-competitor?

jeffbee 4y ago

How can you say that Intel copied the initial lowercase 'i' from Apple when every Intel product from the 1960s forward was an i123 of some kind? The 3101 SRAM had the little 'i' etched on the top of the IC. Lowercase letter 'i' is their long-standing brand.

ChuckNorris89 4y ago
>How can you say that Intel copied the initial lowercase 'i' from Apple when every Intel product from the 1960s forward was an i123 of some kind? For these people, the tech world has existed only since the launch of the iPhone. Nothing that came before or after it matters, and Apple is the sun around which all tech revolves around. Plenty of other companies had 'i' prefix in front of product names, even cars or dish washers.
- sophacles 4y ago
  That's not true, they also pretend that tech which was created after the iPhone but only later incorporated into the Apple platform is a Jobs invention.
rocket_surgeron 4y ago
An IC marking is not the same as a brand logo. AMD has etched/printed their arrowhead logo on practically every product they've produced since the the AMD2901, but the brand logo for Ryzen is the enso. Intel did market some products as the "i386" and "i486" but consumer-facing identification was typically "Intel 80x86". The lowercase-i IC marking practically disappeared from intel CPUs starting with the Pentium. The "i" logo appears on early P5 models (like the P166 from 1996 I keep on my desk), and then disappears, relegated to the bottom of the CPU. Here's some P5 shots: https://en.wikipedia.org/wiki/Pentium_(original)#Models_and_variants https://en.wikipedia.org/wiki/Pentium_(original)#Models_and_... Pentium Pros, PIIs, PIIIs, P4s, and Core2 products are all practically devoid of the marking. I would argue that the resurrection of the "i" branding in 2008 with the i7-920 was eased along by iProducts, especially since it practically disappeared from consumer/retail branding for over 15 years.

zuminator 4y ago

They should've gone with Core Tall, Core Grande, and Core Centoventotto.

16bitvoid 4y ago
I'm partial to Core Common, Core Uncommon, Core Rare, and Core Legendary.
- islon 4y ago
  Nah. Common -> Magic -> Rare -> Legendary. If you are gonna copy ARPG item tiers, do it right. They could also add a Unique tier, but that would have a limit of 1 per customer.
znpy 4y ago
> Core Centoventotto My gradfather used to drive a Fiat 128 (Centoventotto) in the late 60ies - early 70ies. Legend has it that my uncle drove that to Norway (from the south of Italy) on his honeymoon trip. I've lost track of it, but i remember it was still in use in ~2008 or so, today i think it should be somewhere at my uncle's place.

onlyrealcuzzo 4y ago

> the lower case “i” prefix which became culturally ascendant with the iMac I think you mean iPhone or iPod. Pretty much everyone knew what an iPod was. Basically everyone in the world knows what an iPhone is. Lots of people have never seen or heard of an iMac. iMac sales are likely less than 2M per year. iPhone sales are about 200M per year... The iMac is about as culturally significant as the Microsoft Surface...

undersuit 4y ago

You shouldn't leak insider info. /s With Intel dropping the Pentium and Celeron monikers for just Intel <Model number> I think you're right on the money.