If (big if) this is true, then good. If (again, big if) society is interested in tackling climate change then individuals should be willing to pay the true cos

If (big if) this is true, then good. If (again, big if) society is interested in tackling climate change then individuals should be willing to pay the true cost of their actions. But I suspect neither statement is true. Airline executives will raise prices because they want more revenue. Rich (in the global sense) people in the developed world are in love with $20 toasters from halfway around the world and $99 flights to a beach that will be underwater in a century. Ignoring the cost of our modern lifestyles is a big part of how we get by.