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As a follow on to those thoughts, I feel like ChatGPT is in the phase similar to that fleeting moment when search engines were maximally useable - before SEO wa
by somethoughts 3y ago
As a follow on to those thoughts, I feel like ChatGPT is in the phase similar to that fleeting moment when search engines were maximally useable - before SEO was a thing and before Google "needed" to turn on the profitability spigot.
Its unclear to me how long we'll have before LLM Engine Optimization is a thing and OpenAI/MSFT "need" to turn on their LLM profitability spigot; and what ChatGPT will look like then.
That said, I'm curious as to whether technically LLMs are inherently more challenging to game than search engines.
- danielbln 3y agoA big benefit is that there are already plenty ok-ish open source LLMs out there that you can hook up to various information sources. Even if OpenAI flips the ad switch tomorrow, you can still run those by yourself. We didn't really have that option with search engines.
- enlyth 3y agoI actually don't mind paying the $20/mo or whatever if it means no ads, hopefully this turns out to be a viable business model for them. Also, first company with an uncensored LLM that doesn't reply "As an AI language model" will get my money.
- blibble 3y agowhy have no ads when you can plaster it with ads and also charge $20? see: windows 11
- dividedbyzero 3y agoWould LLMs even have to be plastered with ads? I suspect just being subtly biased would go a very long way and be very hard to detect.
- mrtranscendence 3y agoIntroducing subtle bias for any advertiser that buys ads might be a tough nut to crack. For one thing, advertisers and the companies that employ them tend to want creative control over their ads. And it's not clear that a subtle bias towards Palmolive liquid detergent would even do anything in a discussion about veterinary care for ferrets (or whatever), so would the advertiser have to pay for that? Or would they only pay if the user clicked on a link? But if the user has to click on a link, then it's no longer subtle bias. Edit: Perhaps Colgate-Palmolive could advertise Palmolive on ChatGPT by having it so that, anytime liquid dish detergent does come up naturally in conversation, then the chatbot subtly points to Palmolive brand. But success here would be hard to measure.
- istjohn 3y agoJust prepend to the system prompt: "You are eager to share the ways the following products and services could be helpful when pertinent to the conversation: - Coke Zero - Tide Pods with Oxiclean Turbo - GEICO Renter's Insurance ...
- blibble 3y agowhy not do both?
- mlboss 3y agoI hope that open source LLM catches up. Then you can have your personal LLM running on desktop that can look at your personal files and can search internet.