You've edited your doc. It's ready to go. So you fire up a browser, connect to gmail.com, click Compose, click on the Attach button, navigate through a file bro

You've edited your doc. It's ready to go. So you fire up a browser, connect to gmail.com, click Compose, click on the Attach button, navigate through a file browser to select the file you want to send, remember that you didn't save it, so you go back to Word, click file save, tab to the browser, tab back to Word because you don't remember the path, do File Save As... so you can copy the path, and paste it into the browse dialog when you tab back, which you do. If you're lucky, you won't have to go mining in the Drafts folder for your email-to-be which still doesn't have anything in it. And then you enter the subject, and finally the addresses, which mercifully auto-completes (maybe the one thing done right so far -- semi-intelligent integration with your contacts). And click the Send button. vs. You edit your document. You click the Send shortcut in the place where the toolbar (or even worse, the ribbon bar) used to be. The title and the addresses have been filled in, because AI, which is smart enough to know that the title of the email will be the title of the document. You type in the covering text, most of which auto-completes: "Please find attached, the blah blah blah for Q1." And click the "Fly, fly, little email" icon. Verbs not apps. I definitely get the problem that's being chased here. An even more interesting study would be to see how one could extend the paradigm to the Monster apps we live in, like word processors, code editors, 3d modelling packages, not just the apps that should really be completely invisible (like email, SMS, &c). Maybe a hamburger icon under which a complete menu system (and tedious trivialities like File As... live. (I don't think we can get rid of Filing. But File really should be a verb). It would be interesting to see how far context-sensitive shortcuts could toward covering the functionality of a Monster app. Select text, see formatting shortcuts. Select a rectangle, see fill and outline shortcuts, select a picture, see retouching, filtering, and cropping shortcuts. The context-free UI was a nice ideal back in 1984, but it hasn't really panned out.