Vice had (has?) a very interesting monetisation model, which didn’t rely on typical advertising or subscriptions they essentially conjured an image of “coolnes

Vice had (has?) a very interesting monetisation model, which didn’t rely on typical advertising or subscriptions they essentially conjured an image of “coolness” to the end of selling sponsorships to megacorps. so they’d go and sneak into North Korea or meet a transgender Ecuadorean meth dealer and it’d be sponsored for a shocking amount of money by—say—Microsoft or Heineken thinking that cool millennials would hop on board quite innovative for journalism as far as I know, but I suspect the return on investment was pretty poor