> A 1% conversion rate is pretty much what I would expect from an online business. When I was doing research on paywalls, this was my experience too, and some

> A 1% conversion rate is pretty much what I would expect from an online business. When I was doing research on paywalls, this was my experience too, and some paywalls are much cheaper than $8/month. (Sites like Wired are always running random deals for $5 for an entire year.) Many sites came out of the gate at 1.5% or even 2%, but then dropped to 0.5% once all the fanatics were scooped up in the first few months. Pubs more often than not think their paywall or analytics must be “broken,” because they can’t believe the drop-off.