GoPro was never a serious contender for the drone game as much as any other player like Sony/Olympus/Nikon/Canon etc. DJI was already making a name for themsel

GoPro was never a serious contender for the drone game as much as any other player like Sony/Olympus/Nikon/Canon etc. DJI was already making a name for themselves in the camera industry with their gimbals. they moved their stabilization tech into drones (often to support gopro or third party camera attachments) and only realized later that they could easily cannibalize the camera makers