inbound.org is a reference to Inbound Marketing, which Hubspot coined entirely. HubSpot snapped the term "Inbound Marketing" (which really means "permission ma

inbound.org is a reference to Inbound Marketing, which Hubspot coined entirely. HubSpot snapped the term "Inbound Marketing" (which really means "permission marketing") so they could differentiate more easily from other marketing software competitors. The strategy is really smart. If you look for "inbound marketing" on Google, Hubspot has completely pushed down the older term by flooding the page with results they more or less created: conferences, groups, books, even a Wikipedia page defined by the company. For old time marketers, "Inbound Marketing" meant "marketing research", as opposed to "Outbound Marketing" which meant "reaching out to users". In a sense, it shows those guys are great at what they are doing, marketing.