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Private Client is their mass market product for anyone with over 150K (aka the Mass Affluent): https://upgradedpoints.com/finance/chase-private-client/ https://upgradedpoints.com/finance/chase-private-client/ https://en.wikipedia.org/wiki/Mass_affluent https://en.wikipedia.org/wiki/Mass_affluent Private Bank is their product for HNW clients (https://privatebank.jpmorgan.com/ https://privatebank.jpmorgan.com/)