2 ms·
Why do you want to reach the IT Guy? He doesn't make any buying decisions. You're looking for the CTO, or even better the CFO if you can show a cost savings. E
by run4yourlives 15y ago
Why do you want to reach the IT Guy? He doesn't make any buying decisions.
You're looking for the CTO, or even better the CFO if you can show a cost savings. Efficiency combined with cost savings are the best way to sell a product in B2B.
For smaller companies, you still don't want the IT guy, you want the president.
As to your question - since you are selling a technical product to a non-technical crowd, you're looking at business journals, specific industry websites, etc. You'll need to do your homework here to make it effective.
- traxtech 15y agoI should have specified that the solution is in the $19-$499/month, so it mainly targets the small to medium companies (where I beleive the IT guy can still propose solutions). Big corporations will buy a licence from the non-Saas companies and install it in their datacenters. But I'll think of a strategy to target the CTO/CFO/president, which is not a "scalable strategy" but it could pay for itself (more $$$/month). Thanks for your input.