I think part of it is the title also. "787 plane draws a 7-8-7" doesn't tell enough to interest me, while "Dreamliner spells out "787" & Boeing logo over US dur

I think part of it is the title also. "787 plane draws a 7-8-7" doesn't tell enough to interest me, while "Dreamliner spells out "787" & Boeing logo over US during test flight" elicits an immediate "Oh, cool!"