It's like dating apps. Letting people buy reach, rather than relying on "merit," can make people's feeds worse. And yet you have to make money. It's a balancing

It's like dating apps. Letting people buy reach, rather than relying on "merit," can make people's feeds worse. And yet you have to make money. It's a balancing act. You want to turn the ads spigot on just enough that people are still happy with the service.