>They become zombies and collapse gradually, and then suddenly. This is true for all companies though. It's arguably happening to Google now, and to Facebook,

>They become zombies and collapse gradually, and then suddenly. This is true for all companies though. It's arguably happening to Google now, and to Facebook, and, hard as it is to imagine, will happen to Apple some day, even if that day is decades away. GE was an icon of corporate competence in the 80s and is now in parts. Toyota has long seemed invincible but now has to make it through the transition to electric vehicles. Intel, Microsoft, etc. The hard part is not predicting that a corporation will decline, it's getting the timing right. (Just ask Michael Dell, who in the mid 1990s famously said he'd shut down Apple and sell it for parts if he was in charge. Red Herring magazine kept predicting Amazon's imminent collapse and at least half the people reading this don't even know who that is because they very much died first.)