Associate each product with three names targeting the market segment that is classy:tea, classless:water, crass:fizzypop-zerosugar. The regulator should assign

Associate each product with three names targeting the market segment that is classy:tea, classless:water, crass:fizzypop-zerosugar. The regulator should assign a grid coordinate for the product to locate its absolute/relative performance. ARM seems to have a meaningful naming scheme a:application, r:i-forget, m:mobile.