"Either way, customers are strapping themselves in alongside the company for the ride." And then increasingly being the losers when the capsule fails to reach

"Either way, customers are strapping themselves in alongside the company for the ride." And then increasingly being the losers when the capsule fails to reach escape velocity and burns up on reentry into the atmosphere. There are lots of pros and cons for the 37 Signals model vs VC backed companies, but I've personally reached the point where I won't even bother using a service unless there are strong indicators it will still be around in a year. Both types of businesses (slow organic growth or VC backed) are capable of reaching that point of earning my trust that they will continue to exist. However, I do think that over the past couple of years that VCs throwing so much money at so many smaller moonshot ideas have really biased me towards distrusting in longevity as being the default state for any new company, and IMO that's a real problem for companies who want to provide their software as a web service where if they go belly up, I completely lose whatever time investment I've made in become their user.