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He writes: "Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver
by ckinnan 18y ago
He writes: "Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise."
Again, this feels unethical. If this practice was widespread it would further undermine trust online. It probably violates AdWords terms of service too.
- DenisM 18y agoBecause the ads are paid-for, there is natural limit to amount of this sort of "recon" ads. If it's one out of 20 that I click on, I wouldn't be to upset and I don't see recon ads havng more than 5% of overall advertising budget in the world economy.
- alex_c 18y agoI'm assuming the goal is to see how many people would click on a "Register" or "Buy Now" link, rather than to see how many people would fill in their full credit card and shipping information? The former seems like it would still give some valuable information without being too bad, while the latter does seem questionable.