> human intuition performs spectacularly well at many high-level tasks. It's also the number one most common cognitive bias. Humans are especially prone to rei

> human intuition performs spectacularly well at many high-level tasks. It's also the number one most common cognitive bias. Humans are especially prone to reification - the confusion that the construction of a measure equates to an objective reality. Humans are often launder subjectivity through the creation of metrics without 1) knowing they've done so, and 2) become emotional when accused of having done so.