Don't have the video auto-reply/loop. Just play once. Also I would tweak the demo video so that you're explaining what problems the product solves and how the

Don't have the video auto-reply/loop. Just play once. Also I would tweak the demo video so that you're explaining what problems the product solves and how the product helps rather than explain how to use the product. There are some lines such as "Notice when you view this page your cursor is in the first form field automatically. You can just start typing" that I don't think really help to sell the product. I say just use the product while you explain how the product helps the user and why the user should use it. TC has two pretty good articles on how to demo a product: http://www.techcrunch.com/2008/08/09/how-to-demo-your-startup/ http://www.techcrunch.com/2008/08/09/how-to-demo-your-startu... http://www.techcrunch.com/2008/09/01/how-to-demo-your-startup-part-two/ http://www.techcrunch.com/2008/09/01/how-to-demo-your-startu... Joel also has a pretty good article: http://www.joelonsoftware.com/items/2007/11/16.html http://www.joelonsoftware.com/items/2007/11/16.html PS/OT - For future reference, what did you use the create the demo video?