Just seems kind of weird to refer to someone you don't know by their first name. I don't ever do it, personally. I'm not that familiar with this blog or the gro

Just seems kind of weird to refer to someone you don't know by their first name. I don't ever do it, personally. I'm not that familiar with this blog or the group of people who follow it closely. But if it's common to refer to the author by their first name, it seems like their marketing and branding is very effective. There's been a lot of talk about podcast listeners having parasocial relationships with the hosts of the podcasts they listen to. I wonder if blogs like this were a forerunner of developing a brand by drawing people into a proto parasocial relationship.