I'd rather rephrase the question to ask generally what it would take to break the spirit of the site. A lot of projects already use it as a shop-like site. And

I'd rather rephrase the question to ask generally what it would take to break the spirit of the site. A lot of projects already use it as a shop-like site. And as far as big companies are concerned, Kickstarter and Amazon take a combined 7.9% cut, which is quite significant. I'm also not entirely sure whether companies with DRM-encumbered games will manage to attract donours in a similar fashion to Double Fine who seem to be using the Steam platform, which is widely used and loved. Blizzard could probably pull it off with their games (MMOs not included) because of Battle.net, but it would turn into a major shitstorm, if they funded something like Call of Duty, which is a magnet to controversy and uproar. Then there would be the ensuing hell of charge-backs and refunds. With Kickstarter, you generally invest in an idea more so than a product. What but a product do you invest in by giving Blizzard money? With Double Fine, you revive the adventure genre, have a chance of disrupting the videogame industry and bring back some of the biggest videogame developer legends and give them free reins over their product without having to go hat in hand and pander to producers. With Blizzard, it would just be business as usual. I don't know whether Kickstarter will ever lose its indie feel, but if it does, or some project starters do, they will be subjected to a level of scrutiny orders of magnitude higher than what we are used to. I think Kickstarter projects depend more on goodwill than most of us imagine.