4 ms·
I've not seen an ad that featured any kind of reference to the seller's identity other than when the seller was some kind of celebrity. Perhaps it is different
by uberman 4y ago
I've not seen an ad that featured any kind of reference to the seller's identity other than when the seller was some kind of celebrity. Perhaps it is different where you live.
It is quite common where I live to see a head shot of the seller's agent. I have always wondered why that is the case, but I assume there is some sort of reputation thing going on or perhaps an ad by the agent for future business. I have never considered that to be a race motivated thing.
When I see an ad by or featuring non-English appeals, I assume that the seller's agent has a reputation and experience in dealing with that kind of client. Again, I don't see this a necessarily racist but rather potentially catering to a target market that might not be served by English agents.
For example, if I was seeking a condo in Hong Kong, I would almost certainly use a buyer's agent that had experience working with English clients. Same if I was selling. If my selling agent advertised in English then I could verify that my listing was correct and that per-sale correspondence with potential buyers was correct.
NOW. and it is a big now..
If an agent where to say to me "This neighborhood or building is not for you, perhaps you want look at English Town" or if they pre-filtered me out of otherwise good matches because I was English or Chinese or Black or White. Then that is completely illegal.
This is something that has personally happened to me by the way. When my wife and I were looking for a place in Philadelphia, our buyer's agent essentially guided us away from places that fit our needs to places that were a compromise but fit our demographics.
I was too young at the time and naïve to see that as the problem it was.