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My less charitable interpretation is that Seth is one of the first "business hustler" personas, and used the power of the internet, blogging, and eventually soc
by mjr00 4y ago
My less charitable interpretation is that Seth is one of the first "business hustler" personas, and used the power of the internet, blogging, and eventually social media to promote that persona and turn it into a business in and of itself.
When he started out, he was a twenty-something business hustler dropping value bombs, written in Palahniuk-style blog posts. But he was very unique at the time, and certainly a pioneer in pushing how valuable you can make your own personal brand just through blogging and social media.
Unfortunately for him, he was so successful he inspired an enormous amount of copycats, diluting the value of his once-unique style.
- sfpotter 4y agoWhy are you both referring to him by his first name? Do you know him personally?
- mjr00 4y agoThe name of his blog is "Seth's Blog"...
- sfpotter 4y agoJust seems kind of weird to refer to someone you don't know by their first name. I don't ever do it, personally. I'm not that familiar with this blog or the group of people who follow it closely. But if it's common to refer to the author by their first name, it seems like their marketing and branding is very effective. There's been a lot of talk about podcast listeners having parasocial relationships with the hosts of the podcasts they listen to. I wonder if blogs like this were a forerunner of developing a brand by drawing people into a proto parasocial relationship.