3 ms·
Publishers are very selective about sending authors on tours, because (except for the very biggest names) tours don't make money and cost quite a lot to organiz
by cstross 3y ago
Publishers are very selective about sending authors on tours, because (except for the very biggest names) tours don't make money and cost quite a lot to organize -- they're loss-leaders designed to generate enthusiasm among booksellers (independent bookstores generate disproportionately more sales than you might expect given their usually-small size, and an enthusiastic local seller who feels a sense of amity towards an author can over a period of years produce thousands of additional sales).
I got sent on a couple of book tours when my career was spiking, over a decade ago. Grueling, and no very visible short term impact on sales ... and that's with free ticketing (the events were to generate publicity, not revenue). Many authors are middle-aged introverts and don't really thrive under such conditions -- myself included.
- ghaff 3y agoI'd probably actually like it personally but my books are just trade press computer stuff and I doubt I'll do something through a publisher again. Not because of any particularly bad experience but it basically happened because of who I was sitting next to at some event dinner and I'd just as soon not make any material money on my own terms :-) I think my favorite short/novella/novelette(?) of yours is A Colder War. But lots of great work!