This seems like a pretty general statement. In most every survey I've seen, Google is a top ranked brand around the world, either by enduring value or consumer

This seems like a pretty general statement. In most every survey I've seen, Google is a top ranked brand around the world, either by enduring value or consumer sentiment. It may indeed be that how they treat certain customers is problematic, but I find it hard to say that "so few people really like them". That being said, no one stays on top forever, and as they grow, even a small bit of discontent can grow even faster. Just a couple of links from a couple of different angles: Integrated brand measurements, consumer NPS, best place to work http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx http://www.interbrand.com/en/best-global-brands/best-global-... http://www.brandz.com/output/brandz-top-100.aspx http://www.brandz.com/output/brandz-top-100.aspx http://www.satmetrix.com/company/press-and-news/pr-archive/pr20110217/ http://www.satmetrix.com/company/press-and-news/pr-archive/p... (In the online search and information category, Google and Facebook led again with scores of 53% and 52% respectively) http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ http://money.cnn.com/magazines/fortune/best-companies/2012/f... (Top of the list of best place to work for)