you are describing the point of view of the market manager, whose wish is to make profit and keep the (relative) peace. Brand protection is a different concern,

you are describing the point of view of the market manager, whose wish is to make profit and keep the (relative) peace. Brand protection is a different concern, a concern of many participants, not the manager. Brand integrity is a way for consumers to find quality or other attributes reliably. Brand building is a real way to build wealth for those seeking to do business in the market. These positions are fragile and rely on some amount of enforcement by the market managers. This point of view is similar to many professions who deal with large volumes of the population, and when some of them become ill, suffer, have losses or disappointment, the response is "the market is healthy. To make an omelette you have to break a few eggs. What business is it of mine if people buy fake products?"