Ask HN: Are there ways to get your programmers treated like celeb CEOs?

Just read the recent post about Steve Jobs and Fadell on pbs.org and the comments about it. Posts like these always make me wonder if i can treat(or get them treated like) my programmers and others like celeb CEOs(or atleast half of the spotlight). The media spotlight, the praise, etc when something good is done. This might be tough for services companies but seems to me like its very much possible for product companies. Most times its only the leader who gets the credit although a whole dozen programmers(and others) are mentioned in the credits and have strived equally hard. Money doesn't please all too much. Recognition goes an extra mile than money. The credits list which only a few look at and the talkshows and events which a few attend(not every startup organises something big like a Mac event or CES). Any other ways of getting these sweet guys recognised for what they've done?