- Easier to keep up with increased demand on server resources due to user growth. - Screwing something up impacts 100k people and not 10M people. - Users have

- Easier to keep up with increased demand on server resources due to user growth. - Screwing something up impacts 100k people and not 10M people. - Users have some expectation of "hiccups" in something presented as a beta product. - Prevents bots from taking over the platform as the anti-spam / anti-abuse systems mature.