I apologised in another comment and admit it is not universally true, as many people have pointed out. However I have repeatedly tried to get hotels to price ma

I apologised in another comment and admit it is not universally true, as many people have pointed out. However I have repeatedly tried to get hotels to price match; they don't, and they never mentioned a loyalty scheme. That is my personal experience. Of course it may differ based on the type of hotel (I don't use very expensive chain hotels), the country, etc.