> for some unknowable reason, marked it as spam despite having completely 100% consented to receiving the email Ordinary users aren't very interested in what i

> for some unknowable reason, marked it as spam despite having completely 100% consented to receiving the email Ordinary users aren't very interested in what is and isn't spam (nor are legislators, for that matter). It doesn't help that organisations like DMA lobby to tinker with definations. Unsurprisingly, a large proportion of users think spam is just "email I don't want". So they click on "mark as spam".