Coffee capsules' business model relies on convenience to create unnecessary waste. Capsules of coffee taste worse and provide no improvement whatsoever. Why do

Coffee capsules' business model relies on convenience to create unnecessary waste. Capsules of coffee taste worse and provide no improvement whatsoever. Why do this? Marketing creates a fake need, even though better solutions to brew coffee already exist. It's all about marketing convenience without innovation. You pay a higher tax for unnecessary capsule packaging, additional pollution, and waste.