> a natural product that’s made from cellulose and outperform synthetic materials ah, marketing speech: this is a semi-synthetic material, like we've had for d

> a natural product that’s made from cellulose and outperform synthetic materials ah, marketing speech: this is a semi-synthetic material, like we've had for decades. Better to recycle old jeans than throwing them away, but it's not the same kind of recycling as glass.