It probably started with a Tim Schafer tweet (50k followers). I primarily follow other game devs and damn near everyone tweeted the link. At one point 2 hours a

It probably started with a Tim Schafer tweet (50k followers). I primarily follow other game devs and damn near everyone tweeted the link. At one point 2 hours after launch my stream had 10 tweets in a row with a link. Game devs are heavily followed by gamers and media so everyone picked it up almost instantly. Even better is that every game dev and every gamer wanted to see this succeed so it wasn't just one tweet but a stream. Every gaming website I know had threads with people excitedly yelling out milestones. Notch let his 578k followers know that he pledged 10k. To be honest after just a few hours in it was almost impossible to not know about. Even HN had multiple links with discussion.