There's a name for this: loss aversion. > Loss aversion in behavioral economics refers to a phenomenon where a real or potential loss is perceived by individua

There's a name for this: loss aversion. > Loss aversion in behavioral economics refers to a phenomenon where a real or potential loss is perceived by individuals as psychologically or emotionally more severe than an equivalent gain. https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion