I'm pretty much a carnivore whenever given a choice. I find the Impossible line of beef replacement perfectly edible and usable in any dish where cooked ground

I'm pretty much a carnivore whenever given a choice. I find the Impossible line of beef replacement perfectly edible and usable in any dish where cooked ground beef would otherwise work. (I don't think I'd enjoy it as mett, but it's fine for anything else.) Impossible's only problem for me is the price makes it impossible for them to succeed in the market. Their product tastes fine; it's not enough better than $3/lb ground beef for people to pick it.