It's like "natural ingredients". Consumers seem to like it, and it doesn't really mean anything that you can't redefine to your benefit. Looking at the linked

It's like "natural ingredients". Consumers seem to like it, and it doesn't really mean anything that you can't redefine to your benefit. Looking at the linked page (which is claimed to be "human-made"), I'm sure that it was made with a significant automation assistance. A template engine had compiled the HTML (or someone was very sloppy with indentation and did a lot of copying and pasting), SVGs code was surely generated by a machine rather than coded by hand (and surely the fonts in those used a bunch of algorithms too), etc etc. The fact that they haven't used some particular kind of matrix multiplication feels irrelevant.