From https://www.theverge.com/22787426/netflix-cdn-open-connect https://www.theverge.com/22787426/netflix-cdn-open-connect > ““Not only are we placing content

From https://www.theverge.com/22787426/netflix-cdn-open-connect https://www.theverge.com/22787426/netflix-cdn-open-connect > ““Not only are we placing content on all of these servers around the world, but we are pre-placing them based on what is popular. Because we predict what is popular, we’re able to put it as close as possible under the correct server,” Haspilaire says. “This pre-placement of our films and shows allows us, based on prime time viewing hours, to store 100 percent of our catalog locally." And they have 17,000 of these boxes. Extra users in these areas will have essentially zero marginal cost. And outside of that, I don't believe the bandwidth market we see - in terms of upgrading our small servers - has any resemblance to the deals they can do.