In response to 1)...free products and services are not always monetized so easily. Most free things on the web use display ads for revenue (which is rarely a G

In response to 1)...free products and services are not always monetized so easily. Most free things on the web use display ads for revenue (which is rarely a GREAT way to make money) and Facebook loses millions a year. I think the Onyx plan is interesting but I don't think it will "save" the AppStore. It is a cool little framework for building communities into GAMES. Fine. I take nothing away from that it is a great concept. But there are plenty of apps that are not games [Disclaimer: assumption on my part because I don't own an iPhone]. What keeps the AppStore going is great applications, regardless of price, not frameworks. He really presented a poor argument. Came off looing like an advertorial.