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Thanks - the article doesn't make clear how they are recycling denim. They say that their product can be recycled in the same way as the original denim, but the

Thanks - the article doesn't make clear how they are recycling denim. They say that their product can be recycled in the same way as the original denim, but they don't say that's because they've reduced it to rayon. They're making out that they're making new denim from old denim. In that respect, it's deceptive.

scythe 4y ago
Lyocell is technically in the rayon family but it's got roughly double the tensile strength of viscose (common) rayon. You can see the difference with an electron microscope: https://www.undershirts.co.uk/blogs/research/viscose-vs-modal-vs-lyocell https://www.undershirts.co.uk/blogs/research/viscose-vs-moda... Having owned several articles of clothing made from both, they're very much not the same — in particular, lyocell lasts a lot longer.