He only mentions doing marketing work for them after his copy discusses several of people's pain points and waxes poetic for a number of paragraphs about their

He only mentions doing marketing work for them after his copy discusses several of people's pain points and waxes poetic for a number of paragraphs about their CEO's technical prowess when it comes to WordPress hosting. Imagine going to a technical conference on petroleum and a politician is talking about the problems of safely distributing oil to industrial consumers and how the CEO of a company that installs long-distance pipelines is wicked smart and has figured out all the challenges... before disclosing that he does marketing on the side for that very company and says that everyone should use them for their oil distribution. Maybe that company is truly awesome and deserved the praise but it'd seem fishy, no?