> I get that is additional effort but wouldn't providing those still be cheaper than all those returns? Maybe. I suspect many garment are not manufactured to r

> I get that is additional effort but wouldn't providing those still be cheaper than all those returns? Maybe. I suspect many garment are not manufactured to really tight tolerances. Once I found a perfectly fitting trouser at a brick-and-mortar shop. It was so good that I thought I will buy two of the same size right away. Turns out the second was much larger than the first even though according to the label they should have been the same. So yes, it shouldn't be much extra effort to measure one of each size of each new model. But if you have to measure every single garment that can become a nightmare. And I don't know how much would it cost to tighten up the tolerances in their manufacturing. Besides I wouldn't know how to measure my own back precisely. Probably a tailor would know a standardised way to measure it but that is not something you can assume your costumers will know. And if the shop is measuring the backs of their jackets differently than the costumers do they will still get returns. Of course they can choose to not accept them, but who would buy from such a shop?