There is an initiative called ONDC [1] that is aiming to bring to e-commerce in India the same kind of network based approach that the Unified Payments Interfac

There is an initiative called ONDC [1] that is aiming to bring to e-commerce in India the same kind of network based approach that the Unified Payments Interface (UPI) did for payments. ONDC's charter is quite ambitious and it is trying to become the network for ecommerce in the country. While it is absolutely not a contender to the established ecommerce players in terms of reach, spread, depth etc., yet, it could be a gamechanger if it gets adopted far and wide. I don't for a moment claim this is perhaps the cause for Amazon to scale down ops in India. Just pointing a broader trend and strategic threat. [1]: https://ondc.org/ https://ondc.org/