Mostly true, but Apple's whole thing is that their domain is user experience, not any particular technology. That's how you get from GUI to iPod to Apple Silico

Mostly true, but Apple's whole thing is that their domain is user experience, not any particular technology. That's how you get from GUI to iPod to Apple Silicon. They should be able to do Siri right by focusing on experience. I think the real problem is that they see Siri as a checkbox compete feature and not a core value prop that must be not just better but categorically different user experience. IMO it's a will problem, not an expertise one.