I'm guessing that the "early spike" can't reach more than 20% of their total audience. So if they don't smash the Kickstarter record and reach 5 million I'll be

I'm guessing that the "early spike" can't reach more than 20% of their total audience. So if they don't smash the Kickstarter record and reach 5 million I'll be amazed. Even 10 million is completely reasonable.