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> Is there no tractor manufacturer who could step up and advertise their lower TCO with their open repair policy? And if not, and if the demand was so strong, w
by autoexec 4y ago
> Is there no tractor manufacturer who could step up and advertise their lower TCO with their open repair policy? And if not, and if the demand was so strong, why wouldn't a new company have sprung up to compete on that basis?
Sometimes companies will always make more money by not giving consumers what they want. As long as all companies care about is making as much money as possible, they will exploit consumers whenever doing so makes them the most profit no matter how consumers feel about it.
A company could come up and meet the demand for tractors that consumers can repair, but that company would lose more money by not screwing over their own customers than they could ever hope to gain by enticing them with a repairable product.
A company that let's customers repair their own tractor gets a one time purchase and nothing else. A company that forces their customers to pay for highly overpriced repairs and parts gets that same one time purchase but also secures an endless revenue stream that stuffs their pockets with cash over and over again for the entire lifetime of the tractor and then it starts all over again when that same company claims they can't (or wont) repair it anymore and the customer has to make another new purchase.
The market (and shareholders) will not tolerate leaving huge stacks of cash on the table just to give consumers what they want.
- Daz1 4y ago>Sometimes companies will always make more money by not giving consumers what they want. This statement needs more qualification