In most industries there are scale and network effects that favor larger incumbents regardless of the wishes or long term interests of customers. That's why sta

In most industries there are scale and network effects that favor larger incumbents regardless of the wishes or long term interests of customers. That's why startups are nearly always started off the springboard of big social or technical changes, otherwise there's no room for them to get started. Incumbents work to tilt the field in their favor through expanded product features, lock-in via cross product integrations, exclusive distribution deals, heavy regulation, etc. Simple example: All current iPhones are much bigger than I want, but the switching cost of going to Android is very high due to lock in via Apple services and integration between devices so I don't leave. Paradoxically competitive markets require some regulation to fight customer lock-in.