3 ms·
The part where people buying ads will keep spending money on an ad platform that has crap ROI. Marketers aren't stupid.
by vkou 4y ago
The part where people buying ads will keep spending money on an ad platform that has crap ROI.
Marketers aren't stupid.
- scrum-treats 4y agoOh! Here's some references: "Amazon Black Friday Ad Glitch Cost Advertisers Up to Hundreds of Thousands of Dollars" (28 November 2022): https://www.businessinsider.com/amazons-black-friday-glitch-cost-advertisers-up-to-hundreds-of-thousands-of-dollars-2022-11?op=1 https://www.businessinsider.com/amazons-black-friday-glitch-... "Facebook Ad Systems Error Causes Significant Overspend on Many Accounts" (23 April 2023): https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/ https://www.socialmediatoday.com/news/facebook-ad-systems-er... "Facebook's Ad System Went Nuts and Ripped Off Customers" (26 April 2023): https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refund-1850369914 https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refu... Notice the trend? (i.e., Ad systems "error" causes overspend on ads customers never saw). Are people still buying ads with FB and Amazon? Yes.