It's like a safe sounding number that cuts back on expenses but doesn't spook your existing employees and investors. Besides, you can always do another 15% in s

It's like a safe sounding number that cuts back on expenses but doesn't spook your existing employees and investors. Besides, you can always do another 15% in six months if need be. If you say, "we're laying off 70% effective immediately" it will sound like the ship is going down.