It's a negotiation, like any other. That's based on how much value the buyer is getting and how much money they have. According to the article, value is high a

It's a negotiation, like any other. That's based on how much value the buyer is getting and how much money they have. According to the article, value is high and Citi has gobs of money. Therefore, the seller needs to negotiate harder. Negotiating hard to achieve a win-win is the most capitalistic outcome you could wish for. "I want this for free" -> I'd like this to be accessible to lower income citizens, increase usage of cycles that improves health in general and lowers our city's impact on the climate.